Micahel Hyatt’s Platform

Do you dream of doing something?  Do you have an idea you’re trying to make a reality or a message you’re trying to convey?  If that describes you, Platform by Michael Hyatt is a book you need to read.  While Platform won’t help you create the product or message from start to finish, something the author makes clear at the start, it does give solid advice on how to promote and/or advance that message or product, to grow the audience for it.

Before writing Platform, Michael Hyatt was the CEO of Thomas Nelson Publishing, the largest publisher in the Christian/Inspirational sub-market, bring with him decades of hands on experiences with authors and projects.  In writing Platform, he leverages those years of experiences and the understanding gained from them to help others to become successful with what they’re working towards; be it a book, album, hobby, etc.  While the book is an easy read, it does present a wealth of information that I sometimes thought bordered on overload.  Nevertheless, don’t consider “overload” to be something negative.  As Jon Acuff once said at the Quitter Conference:  “This is information overload on purpose, because my experience has  often been that conferences don’t give attendees enough to work with”  Platform is a written example of this idea, in spades.

Within its pages, Platform separates into five areas:  “Start with Wow” (Develop a worthwhile product or message); “Prepare to Launch” (Going live with the product or message) “Build Your Home Base” (Constructing the space to promote the product or  message); “Expand your Reach (getting the product or message out to more folks); and “Engage Your Tribe” (engaging with those who your product or message resonates with).  Throughout, Hyatt  spends a good amount of time focusing on crafting and growing a blog.  I found his wisdom on blogging very helpful  – you’re reading this on a blog after all – as it reinforced much of what I have learned in my years of “internet journaling” (inconsistently until 2-3 years ago…and even then there are patches of silence, albeit shorter) and introduced things I hadn’t considered (like video interviews).

The other focus that Hyatt has in Platform – and this one initially surprised me – was Twitter.  The author spends the 25+ pages talking about Twitter, from the basics of how to use the micro-blogging service to using hashtags and attracting/ keeping followers.  Subsequently, he only spends 3-4 pages on Facebook; as if that is an indicator of where the future is headed (and I have read similarly elsewhere).

While it took discipline on my part to read all the way through Platform (a commentary on my lack of focus and not on the insight written within its pages), it was a journey worth the two to three days I spent on it (a testament to the book’s brevity and simple style that encourages emulation).  I only hope I exhibit the discipline to take Hyatt’s wisdom and translate it into enabling action.

What (else) do you need to do to move forward with your dream?

Posted on by Aaron in Uncategorized

About Aaron

Author, Speaker, and Super Nerd. Aaron Welty speaks and writes regularly connecting the dots of life, faith, and science fiction. Originally from Michigan, he now lives and works in the Washington, D.C. Metro area.

One Response to Micahel Hyatt’s Platform

  1. Eric

    Thanks for sharing this resource.

    I bought the Kindle version, and literally one page in, I already learned an extremely valuable lesson about my platform from something Hyatt wrote, which was:

    “It’s not about ego or being the center of attention. It is about having something of value to others and finding the most powerful way of getting that message to others who can benefit from it.”

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